Broadcast Management
Media Analyst / Planning / Negotiating
Identifying the most effective method for developing a broadcast campaign is sometimes difficult. The result is wasted time and money on ineffective broadcast campaigns. Whether it is TV, radio or print ads, we provide management and organization for the planning, budgeting, negotiating, pricing and buying of our clients' broadcast campaign.
TV
Our services combine sight, sound, color and motion in a way that not only reaches our clients' target audience, but creates an impact as well. We develop scripts, design storyboards, and hire acting talent. We also partner with video production houses to shoot, edit and ultimately produce the final spot. We then determine the best pricing, how to reach the maximum number of customers, and the best times to place your commercial. We follow up with a complete analysis of how the spot did and if any adjustments should be made.
Radio
Radio is a convenient way to attract listeners while they are working, traveling, driving, relaxing or doing just about anything. We write scripts, hire the voice talent, and partner with recording studios to record the spot, and determine which stations and times will best reach our clients' desired audiences.
Billboards
Billboards give our clients a lot of space to grab the public's attention and inform them about a product or service in a short amount of time. We write and design eye-catching billboards, as well as determine where they should be placed to receive the maximum amount of attention from our clients' target audiences.
Print Ads
Print ads can be a memorable part of an integrated marketing campaign. We write and design print ads, as well as determine which newspapers, magazines or industry publications our clients' ads should be placed in for optimum results.