Specialty Marketing
Direct Mail
Placing information directly in the hands of our clients' customers is sometimes the best way to market their businesses. We create, source and secure mailing lists to get our clients' information out the door and to their customers. We follow up with detailed reports and evaluations to measure the effectiveness of the direct mail campaign, and we strategize with our clients to develop additional marketing solutions if necessary.
Event Marketing
Event marketing is a powerful tactic that helps create interactive, personal encounters with businesses and their target audiences. From beginning to end, we can handle the process and educate our clients' along the way. We conceptualize, plan and promote events along with securing locations, catering, entertainment, sponsors, and media coverage. When the party is over, we don't forget about our clients. We work to guarantee our clients' satisfaction by following up with an after-event summary to strategically measure the success of the event.
Ethnic Marketing
Ethnic groups represent almost 50% of the U.S. population and account for nearly a trillion dollars in annual income. Yet, less than 3% of overall advertising dollars target ethnic groups. In the last several years, ethnic marketing has gained the attention and interest of advertisers. Affinity Marketing & Printing has been at the forefront of developing fully integrated ethnic marketing campaigns.
Public Relations
Public relations has become an integral part of building a brand identity. It is a cost-effective approach that builds customer confidence through a third-party endorsement, broadens exposure, enhances our clients' reputation, and ultimately increases sales. Whether our clients are simply looking for media coverage or need an in-depth public relations campaign, Affinity Marketing can help.
Promotions
If our clients are looking for promotions to enhance their company's image, increase customer loyalty, and build brand strength; we provide inspiring ideas. We believe in promotions and have seen them result in dramatic bottom line improvement for our clients. With hats, mugs, magnets, etc., we can help our clients achieve an immediate sales impact.